01
SEO and Content Optimization
SEO Visibility and Traffic Growth
Improved organic visibility, content engagement, web traffic and search rankings for a Dubai-based business.
View case studyDheeraj Ahuja / Digital marketing
Berlin, GermanyAttention.With intent.
- Web Traffic
- +30%
- Reported improvement during digital strategy work at Ednex LLC
- Search Rankings
- +40%
- Improved search ranking performance through SEO and content engagement work
- Lead Conversion
- +35%
- Lead generation campaign improvement at Arelith Solutions
- Ad Budget Managed
- $50K
- Campaign and budget ownership across paid marketing activity
Selected results reported in my professional experience.
Selected work
04 projects / Strategy into actionBEHIND
THE RESULTS.
Search visibility. Better leads. Clearer brands. A closer look at the thinking and execution behind the outcomes.
02
Lead Generation and Performance Marketing
Lead Generation and Paid Media Growth
Led paid and organic campaign activity that improved lead conversion while managing a significant ad budget.
View case study03
Brand Management and Campaign Execution
Brand Campaign Delivery
Delivered integrated marketing campaigns within budget and deadline while improving brand recognition.
View case study04
Website, Brand and GTM Support
Digital Health Go-to-Market Support
Supported website setup, marketing tool integration, visual communication and go-to-market planning.
View case study
What clients say.
Dheeraj delivered measurable results in 3 months. His SEO strategy was smart and practical, and the 30% traffic lift exceeded our expectations.
He managed our $50K budget like it was his own: disciplined, data-driven, and always focused on ROI. The 35% improvement in lead conversion was transformative.
Dheeraj brought both strategy and execution to our brand campaigns. He delivered on time, within budget, and the 20% brand recognition lift exceeded targets.
From plan
to performance.
Search, content, campaigns and the systems that connect them.
01Performance Marketing
Campaign strategy, execution and optimization across acquisition channels with a focus on ROI and learning.
- Google Ads
- Meta Ads
- Paid Search
- Paid Social
- Budget Management
02SEO and SEM
Keyword research, competitor research, technical foundations and search visibility improvement.
- Keyword Research
- Competitor Research
- On-page SEO
- Technical SEO
- Search Console
03Content and Social Media
Content planning, social scheduling, brand communication and campaigns built around audience engagement.
- Content Marketing
- Social Media
- Campaign Planning
- Brand Messaging
- Creative Testing
04Analytics, Reporting and CRO
Performance tracking, funnel analysis, conversion optimization and data-driven campaign decisions.
- GA4
- Conversion Tracking
- Reporting
- CRO Testing
- Hotjar
- Funnel Building
05Web and Marketing Operations
Website updates, marketing tools integration, CRM workflows and practical project coordination.
- WordPress
- Web Design
- HubSpot CRM
- Email Automation
- Retargeting
- Landing Page Optimization
- Team Collaboration
Ways I can help
Performance MarketingGoogle Ads, Meta Ads and acquisition campaigns planned around targeting, spend discipline, testing and ROI.
SEO StrategySearch strategy built around keyword demand, technical health, content relevance and measurable visibility gains.
Lead GenerationFunnel and campaign systems that connect traffic sources, landing pages, retargeting and follow-up quality.
Analytics and CROTracking, reporting and conversion analysis that turns campaign activity into useful growth decisions.
Content and Social MediaContent planning, social scheduling, brand communication and campaign support for organic visibility.
Marketing AuditsStructured reviews of SEO, paid media, analytics, landing pages and campaign performance blockers.
Inside my toolkit 17 platforms across research, delivery and measurement
- SEMrushSEO Research
- AhrefsSEO Research
- MozSEO
- Google Search ConsoleSEO
- Google Analytics 4Analytics
- Google AdsPaid Search
- Meta AdsPaid Social
- HubSpotCRM
- MailchimpEmail Marketing
- HotjarCRO
- WordPressCMS
- CanvaCreative
- FigmaDesign
- Adobe Creative SuiteCreative
- TrelloProject Management
- NotionOperations
- MS OfficeProductivity
The person behind the work
A thinker.
And a doer.
Strategy means more when you know how to put it to work.
I am a Berlin-based digital marketing specialist with experience across SEO, SEM, paid media, social media, content marketing, campaign optimization and analytics. My work has supported brands and teams in Germany, the UK, UAE and Pakistan, giving me a practical view of how different markets search, compare and convert.
My background combines marketing strategy with hands-on execution: keyword and competitor research, Google Ads, Meta campaigns, WordPress updates, reporting, CRO, funnel building and cross-functional collaboration. I am strongest where strategy, data and shipping practical improvements meet.
- What I’m building on
- Currently focused on performance marketing, SEO, analytics, marketing automation and German-language growth skills. Fluent in English, native in Urdu, Hindi and Sindhi, and currently learning German at B1 level.
- The next chapter
- Authorized to work in Germany and open to full-time digital marketing, performance marketing, SEO and growth roles across Germany and Europe, including hybrid, remote, on-site and relocation opportunities.
Built through
doing.
From web development and client relationships to brand campaigns, search and paid media. A career shaped by practical work.
Hansen Advisory GmbHMunich, Germany / RemoteOnline Marketing
December 2025 – February 2026
Working Student
Supported online marketing activities for brand and event goals, combining campaign execution, SEO support, social media planning and performance analysis.
Channels
Google Ads · Meta Ads · SEO · Social Media · Events
Tools
Google Ads · Meta Ads · Google Analytics · Keyword Research · Reporting
- Supported digital marketing strategy aligned with brand and event objectives.
- Executed performance marketing campaigns across Google Ads, Meta, Facebook and Instagram.
- Managed social media planning, scheduling and performance tracking.
- Conducted keyword research and supported SEO optimization.
- Analyzed campaign performance and implemented data-driven improvements.
Contributions & outcomes
- Supported integrated campaign activity across paid, organic and social channels.
- Helped translate performance data into campaign optimization actions.
Queer World UGBerlin, Germany / RemoteMarketing Strategy and Performance Intern
September 2025 – November 2025
Internship
Contributed to marketing strategy and performance execution for brand, event and audience growth initiatives.
Channels
Performance Marketing · Paid Search · Paid Social · SEO · Social Media
Tools
Google Ads · Meta Ads · Google Analytics · Content Planning · Reporting
- Supported digital marketing strategy aligned with brand and event goals.
- Executed performance marketing campaigns across Google Ads and Meta platforms.
- Managed social media planning, scheduling and performance tracking.
- Conducted keyword research and supported SEO optimization.
- Analyzed campaign performance and recommended data-driven improvements.
Contributions & outcomes
- Supported performance marketing execution across search and social channels.
- Built practical experience in campaign planning, tracking and optimization.
Kinu HealthBerlin, Germany / HybridDigital Marketing Intern
April 2025 – September 2025
Internship
Assisted with digital marketing setup, brand communication and go-to-market preparation for a digital health platform.
Channels
Website · Branding · Go-to-Market · Digital Health
Tools
WordPress · Canva · Figma · Analytics Setup
- Assisted in website setup and digital marketing tools integration.
- Supported branding strategy and visual communication work.
- Contributed to go-to-market strategy for a digital health platform.
Contributions & outcomes
- Supported early-stage marketing infrastructure for a health-focused digital product.
- Helped align website, brand and launch preparation work.
MyUpdates24.comRemoteSocial Media Marketing
October 2024 – December 2024
Project
Managed a focused social media marketing project covering content planning, campaign coordination and performance follow-up.
Channels
Social Media · Content · Campaign Planning
Tools
Canva · Social Scheduling · Analytics · Content Planning
- Managed a 60-day social media project from planning through delivery.
- Coordinated content and social activity around project goals.
- Tracked planning and performance outcomes during the campaign.
Contributions & outcomes
- Completed a 60-day social media project.
- Received an e-certificate for performance and planning.
Earlier roles & technical foundation
SSF Tech LtdRemote / UK-BasedDigital Marketing Head
June 2024 – September 2024
Full-time
Led digital marketing activity for a UK-based business, aligning SEO, content and PPC campaigns with strategic growth goals.
Channels
SEO · Content Marketing · PPC · UK Campaigns
Tools
Google Ads · Google Analytics · SEMrush · Ahrefs · Reporting
- Developed and executed digital marketing strategies for SEO, content and PPC.
- Aligned UK campaign activity with strategic business objectives.
- Analyzed campaign metrics to guide optimizations and improve ROI.
Contributions & outcomes
- Owned strategy and execution across SEO, content and PPC channels.
- Used campaign metrics to identify optimization opportunities and ROI improvements.
Ednex LLCDubai, UAEDigital Marketing Manager
February 2024 – May 2024
Full-time
Managed digital marketing strategy with a focus on SEO visibility, content engagement, traffic growth and search ranking improvement.
Channels
SEO · Content · Organic Traffic · Digital Strategy
Tools
Google Search Console · Google Analytics · SEMrush · WordPress
- Executed digital strategies to increase SEO visibility and content engagement.
- Worked on search visibility, content optimization and traffic growth initiatives.
- Tracked performance signals and adjusted marketing activity around measurable outcomes.
Contributions & outcomes
- Boosted web traffic by 30%.
- Improved search rankings by 40% through SEO and content-focused activity.
Arelith SolutionsPakistanDigital Marketing Manager
August 2022 – January 2024
Full-time
Led lead generation, paid media and campaign optimization initiatives with responsibility for budget management and conversion growth.
Channels
Lead Generation · Paid Media · SEO · Email Marketing · Social Media
Tools
Google Ads · Meta Ads · HubSpot · Mailchimp · Analytics
- Led lead generation campaigns across digital channels.
- Managed paid marketing activity and campaign budget allocation.
- Collaborated on SEO, content, social and email marketing campaigns.
- Tracked campaign performance and optimized toward lead quality and ROI.
Contributions & outcomes
- Increased lead conversion by 35%.
- Managed a $50,000 ad budget while consistently exceeding ROI targets.
Trout Digital Creative AgencyPakistanBrand Manager and Project Executive
February 2022 – July 2022
Full-time
Managed brand and project execution across integrated marketing campaigns, with attention to deadlines, budgets and brand visibility.
Channels
Brand Marketing · Integrated Campaigns · Project Management
Tools
Canva · Adobe Creative Suite · Trello · MS Office
- Delivered integrated marketing campaigns within budget and deadline.
- Supported brand planning, campaign execution and client-facing project coordination.
- Coordinated creative and marketing tasks across project stakeholders.
Contributions & outcomes
- Increased brand recognition by 20%.
- Delivered campaign work within agreed budget and timeline constraints.
STM IT SolutionsPakistanFrontend Developer and SEO Executive
May 2021 – January 2022
Full-time
Combined frontend development with SEO execution, improving website interfaces while supporting organic visibility.
Channels
Frontend · Technical SEO · On-page SEO · Website Optimization
Tools
HTML · CSS · JavaScript · WordPress · SEO Tools
- Developed responsive web interfaces for client and business websites.
- Improved SEO performance through technical and on-page implementation.
- Connected website improvements with discoverability and user experience goals.
Contributions & outcomes
- Built responsive web interfaces and supported improved SEO performance.
- Developed a useful technical foundation for later digital marketing work.
Faysal Bank LimitedPakistanRelationship Officer
July 2019 – May 2021
Full-time
Worked in client relationship management, financing guidance and sales goal delivery before moving deeper into digital marketing.
Channels
Client Relations · Sales · Financial Services
Tools
CRM · MS Office · Client Documentation
- Advised clients on financing options and assessed eligibility.
- Built client relationships and supported financial product sales goals.
- Developed communication, advisory and target-management experience.
Contributions & outcomes
- Met sales goals while advising clients on financing options.
- Built client-facing experience that supports stakeholder communication in marketing roles.
Education
MSc Strategic Digital Marketing
Arden University, Berlin Campus · November 2024 to 2026
Graduated with Distinction with a final grade of 72.5%, focused on strategic digital marketing, performance, consumer behavior and growth planning.
German Language Program
BSI Private Sprachenschule GmbH · November 2024 to Present
Continuing German language development, currently learning at B1 level to strengthen communication for German and European roles.
APTECH Certified Computer Professional (ACCP)
APTECH · 2023
Three-year diploma in software engineering, supporting a practical foundation in web development, technical implementation and digital tools.
Certifications & recognition
Digital Advertising Certification
HubSpot Academy · 2026-2028
Content Marketing and Advertising
National Freelance Training Program · Completed
Email Marketing
Udemy · Completed
Web Development
NAVTTC · A+ Grade
IELTS
British Council · Completed
German Language A1.1
Udemy · Completed
Google Ads and Google Analytics
Google Skillshop · Currently Learning
SEO and Digital Marketing
Semrush Academy · Currently Learning
E-Certificate for Performance and Planning
MyUpdates24.com · 2024
MSc Distinction
Arden University · 2026
Every role. Every qualification. The complete story.Professional references are available on request.
View my CVGood work.
Better
questions.
Understand the problem. Make a deliberate move. Learn from what happens next.
- 01
Understand
Clarify business goals, audience, market, offer, channel maturity and conversion constraints.
- 02
Research
Study keywords, competitors, analytics, campaign history, social signals and current funnel performance.
- 03
Strategize
Prioritize SEO, paid media, content, social and tracking improvements around likely business impact.
- 04
Execute
Launch focused improvements across campaigns, content, website pages, tools, reporting and optimization tasks.
- 05
Measure
Track performance through practical reporting that connects traffic, leads, rankings, spend and conversion quality.
- 06
Optimize
Use performance data to refine campaigns, improve pages, sharpen audience targeting and strengthen ROI.
Let's connect
Let's makeit count.
I am based in Berlin and open to full-time, hybrid, remote and on-site digital marketing, performance marketing and SEO roles across Germany and Europe.
A conversation is a good start.
Based in Berlin, Germany. Open to opportunities across Europe.